The exhibition and global launch event of The Protagonist Magazine was held at the Leica Studio S in Mayfair, the legendary camera brand for which Ram Shergill is an ambassador in the UK. Guests such as footballer David Ginola, cover star Felicity Gilbert, actors Will Tudor, Tom Brittney, Rosie Day and fashion greats such as Elizabeth Emmanuel got together on the red carpet and later enjoyed drinks and special performances. Performers of the night were Greek producer and songwriter Blondie.G.D., guitarist Patrick Weeks, internationally acclaimed performance artist Abraham Brody and country singer Emily Faye and band – all styled by Aiden Connor in Ziad Ghanem couture.
The event was kindly supported by Leica UK, Mount Gay Rum, Lalique, Sexy Hair, Grapejuice Wines, Lola James Harper and PressOn, who produced the exhibition of large format prints from the Protagonist hardback print magazine on HP Latex.
All images were shot on Leica Camera.